Many women from the region of the municipality of Mitrovica have shared their experiences from the field of business during a training held today in Mitrovica, within the project “Support for women in the development of their businesses”, which is being implemented by the non-governmental organization “Cendra for Innovations and Development’, which through the Liaison Office of Slovakia in Kosovo, is financed by the Slovak Agency for Development and International Cooperation ‘Slovak Aid’.

The main focus in this training was the use of artificial intelligence (AI) technology for product and business model development, while practical work was also carried out, where the participants of this training worked in groups and individually to develop a list of products, new business model, or recipes using AI.

The expert on women’s economic empowerment Linda Baleta from the ‘Center for Innovations and Development’, said that AI should be put into service regardless of the profession, or the type of business that women lead. According to her, this is the main focus of today’s training, while she announced that during the session, various AI tools that women can use to develop their business and improve their presence in the market were examined. .

“Artificial intelligence (AI) is here to stay, so we must put AI at our service, regardless of the profession, or the type of business we lead. This is the focus of the training session with women business owners from the Mitrovica region. Today we are looking at different AI tools that they can use to develop their business, new creative ideas, and to improve their presence in the market,” said Baleta.

On the other hand, Maliqe Mustafa, from Zasella in the municipality of Mitrovica, who deals with beekeeping, said that honesty with customers, as well as the positive effects of bee products are the main key to the success of her business.”We are fair with the clients we have, and the apitherapy that people are using is having a lot of positive effects. Customers are leaving satisfied, especially with bee products, we are always correct, that is why we have reached where we are… The trainings are very welcome, because I have had many benefits as a woman in business… Especially this training that we have with women in business is very welcome for all women and for us’, emphasized Mustafa.

Even Hata Haxhiu from Vaganica of Mitrovica, who has two greenhouses of her own and uses organic products for traditional cooking, said that the work in her business is going well and such trainings are very welcome for her.

“I have registered the business for two years and the work is going well and these trainings are making us more aware… it is very welcome,” explained Haxhiu.Otherwise, today’s training in Mitrovica was the last session, while the ‘Center for Innovations and Development’ has held a total of six training sessions in the field of business with women from all over Kosovo, of which four online and two with physical presence, where they were treated topics such as “Participation and proper presentation at fairs”, “Networking, food quality safety standards”, “Assuring the network for supply of basic products”, “Marketing, promotion and artificial intelligence for business development”, and topics other similar ones. 

The project, “Support for women in the development of their businesses” – is developed by the Center for Innovations and Development/CFID and is financially supported by the Slovak Agency for International Development and Cooperation/SlovakAid.